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To put our campaign into action, we bought a booth at one of the biggest medical conventions, HLTH In Vegas, starting with some in-your-face messaging on the strip. Really, you couldn’t miss it
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We created a Mad-Libs style activity, both in our booth and on our GFY website, where people could generate GoFundMe-like stories pleading friends and followers for money for medical needs. For every story created Nomi donated $100 to the HealthWell
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