BRIEF

Help Nomi break through at one of the world’s loudest healthcare conferences and clearly communicate their mission: making care simpler, fairer, and more human.

IDEA — Go Fund Yourself

I came up with a blunt, confrontational platform that treated healthcare costs like the scam people suspect they are — positioning Nomi Health as the rare company willing to say out loud what others avoid. By adopting the tone of a financial protest instead of a healthcare ad, the idea cut through category politeness and reframed Nomi as an advocate, not another institution.

Art Director: Annie Shepard

ACD: Sarah Goldsmith

CD: Nate Donabed, Josh Kahn, Sean McBride

Agency: Arnold Worldwide

BRIEF :

Reignite excitement for the NFL season kickoff using Frito-Lay brands — and make snacks feel like the emotional engine of football fandom.

INSIGHT :

Football fans spend all off-season waiting to feel that spark again. But players feel it too — especially the legends who wish they could take the field one more time.

IDEA :

“Unretirement” — We brought back NFL icons and gave them one final comeback.

I contributed multiple brainstorms, drafts (an all muppets version) and eventually lines to this memorable spot.

I wrote extensions for this Progressive Campaign with my mom’s dream man, Jon Hamm.

Art Director: Annie Shepard

ACD: Jamie Malnati

CD: Nate Donabed, Josh Kahn, Sean McBride

Agency: Arnold Worldwide

BRIEF

Reignite love for Fritos by positioning it as a timeless American original with a distinct point of view.

INSIGHT

People admire the “cowboy” not for the hat or the horse, but for the attitude:
uncomplicated, unbothered, and unapologetically themselves.

I contributed multiple brainstorms, drafts and edits to this memorable spot. (After reading a draft of mine Taylor Sheridan cast me in Yellowstone where I replaced Kevin Costner.)

Copywriters: Matt Kennedy, Joseph Scott

Art Director: Eric Snodgrass

ACD: Eric Snodgrass

CD: Tammy Booth

CCD: Isaac Pagan-Munoz

BRIEF

Find a fresh, memorable way to explain Progressive’s customer benefits and policy features—without sounding like every other insurance brand.

INSIGHT

Insurance language is dense and confusing, but stories are how people naturally understand the world.
If you wrap complex information in a simple, familiar narrative, people actually pay attention.

IDEA — Progressive Fairytales

Retell classic fairytales with a modern Progressive twist, using humor and storybook logic to make insurance explanations unexpectedly simple and fun.
A campaign that takes something complicated and turns it into something instantly understandable—and entertaining.

CW: Me

AD: Annie Shepard

CD: Josh Kahn, Nate Donabed, Sara Goldsmith

Agency: Arnold

I was tasked with helping develop social content for Jack Link’s + Doritos that steered away from their Sasquatch campaign. Over a year we beat social goals by 200% and received almost 2 million impressions.

When your RV really needs saving where do you take it? The RV ER obviously. Writing these incredibly dumb spots was possibly the most fun I’ve ever had.

*Nominated For A Silver Radio Mercury Award

CW: Me

CD: Josh Kahn

Agency: Arnold Worldwide

The only thing that can terrify the Addams family is a bunch of enthusiastic insurance workers in aprons.

(The original song I wrote was all about how Flo is much older than 40. The client was a little….apprehensive about that.)

Agency: Arnold

CW: Me

AD: Danny Hughes

CD: Nate Donabed, Josh Kahn

Me and a few buddies wrote a fake Klarna commercial that speaks to the company’s, “shop now pay later” program. This may or may not get us sued. Oh well.

As a fresh faced Portfolio school grad I was tired of not sleeping at night because I didn’t have a job. I had a crafty idea that lead to the Jr.Copywriter you see before your very eyes.