BRIEF

Reignite love for Fritos by positioning it as a timeless American original with a distinct point of view.

INSIGHT

People admire the “cowboy” not for the hat or the horse, but for the attitude:
uncomplicated, unbothered, and unapologetically themselves.

I contributed multiple brainstorms, drafts and edits to this memorable spot. (After reading a draft of mine Taylor Sheridan cast me in Yellowstone where I replaced Kevin Costner.)

Copywriters: Matt Kennedy, Joseph Scott

Art Director: Eric Snodgrass

ACD: Eric Snodgrass

CD: Tammy Booth

CCD: Isaac Pagan-Munoz