BRIEF

Help Nomi break through at one of the world’s loudest healthcare conferences and clearly communicate their mission: making care simpler, fairer, and more human.

IDEA — Go Fund Yourself

I came up with a blunt, confrontational platform that treated healthcare costs like the scam people suspect they are — positioning Nomi Health as the rare company willing to say out loud what others avoid. By adopting the tone of a financial protest instead of a healthcare ad, the idea cut through category politeness and reframed Nomi as an advocate, not another institution.

Clio 2023 Silver Health Winner

Art Director: Annie Shepard

ACD: Sarah Goldsmith

CD: Nate Donabed, Josh Kahn, Sean McBride

Agency: Arnold Worldwide