BRIEF :

Reignite excitement for the NFL season kickoff using Frito-Lay brands — and make snacks feel like the emotional engine of football fandom.

INSIGHT :

Football fans spend all off-season waiting to feel that spark again. But players feel it too — especially the legends who wish they could take the field one more time.

IDEA :

“Unretirement” — We brought back NFL icons and gave them one final comeback.

2023 Clio Bronze Sports Winner

BRIEF :Reignite excitement for the NFL season kickoff using Frito-Lay brands — and make snacks feel like the emotional engine of football fandom.

INSIGHT :Football fans spend all off-season waiting to feel that spark again. But players feel it too — especially the legends who wish they could take the field one more time.

IDEA :“Unretirement” — We brought back NFL icons and gave them one final comeback… powered entirely by chips. A fully integrated campaign where snacks become the rallying cry for every fan returning to THE GRIDIRON.

BRIEF :Reignite excitement for the NFL season kickoff using Frito-Lay brands — and make snacks feel like the emotional engine of football fandom.

INSIGHT :Football fans spend all off-season waiting to feel that spark again. But players feel it too — especially the legends who wish they could take the field one more time.

IDEA :“Unretirement” — We brought back NFL icons and gave them one final comeback… powered entirely by chips. A fully integrated campaign where snacks become the rallying cry for every fan returning to THE GRIDIRON.

Nomi: Go Fund Yourself

Love & Other Bundles